The 7 most common mistakes beginners make with Google Ads, and how to avoid them.

🎥 Video Explanation:

https://www.youtube.com/watch?v=MtLe5zmVhbQ

📵 1. No Tracking / Bad Tracking

• Pixel not firing, no conversion actions in GA4/GAds, or double-counting events.
• Leads to blind scaling, wrong optimization signals, wasted budget.

🎬 2. Wrong Campaign Type at the Wrong Stage

• Throwing a new store straight into YouTube Ads with no data.
• Should’ve started with a lean performance-oriented structure.

⚖️ 3. Over-Segmentation in the Beginning or Zero Segmentation when Scaling

• Either 20+ campaigns with random budgets, or one giant “all products” PMax.
• Both kill efficiency. Need structured splits: winners vs losers, booster campaigns.