🧠 FEED OPTIMIZATION SOP

Goal: Make your product feed clean, keyword-rich, and conversion-friendly - so Google knows exactly when to show your products.

⚙️ STEP 1 - Feed Health Check (Basics First)

Before optimizing anything, make sure your feed is technically healthy.

✅ Check in GMC:

• No disapproved or limited products (policy, price mismatch, missing GTIN)
• No “incomplete” issues (missing title, image, price, etc.)
• Correct target countries
• Shipping, tax & return policy set up correctly

✅ In Feed App (Simprosys / MultiFeed / DataFeedWatch):

• All variants correctly mapped (no duplicates or empty attributes)
• Proper product categories selected
• Currency & language correct
• Feed updated daily or synced automatically

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If feed errors exist, fix these before optimizing. Bad data = wasted spend.

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🧩 STEP 2 - Optimize Core Attributes

This is where 80% of results come from.