🔎 Branded Search Profitability Playbook

🚀 Overview

Most advertisers ignore or mismanage branded search - letting Google overspend.

But branded campaigns aren’t for scale.

They’re for profitability + defense.

🎯 Why This Works

✅ Profit Engine → 70-100 ROAS consistently

✅ Defense Layer → Blocks competitors

✅ Bid Efficiency → Spend only what’s needed

✅ Automation (Smart) → Simple, rule-based bidding

🛠 The Setup

Campaign Type: Branded Search

Goal: Profitability

Bidding: Manual CPC

Focus: Absolute Top Impression Share