🧩 The Core Framework

A short intro to the 3 phases we run every Google Ads account through, then a deep dive on each.

3 Core Phases:

1. Testing - find what works
2. Early Push - validate and ramp
3. Scaling & Optimization - maximize profit

https://www.youtube.com/watch?v=vGeDIKw-Hto

1️⃣ Phase 1: The Testing Phase 🧪

Goal: Simplicity and Efficiency - gathering initial data and checking early performance metrics

• Focus on Shopping first (PMAX Feed Only).
  • 1 Campaign All Products (or hero product), no complicated segmentation yet
• Small budget structure, data gathering mindset.
• “You’re not trying to make profit here - you’re trying to find signal.

Key Elements:

• Clean feed (titles, attributes, optimized product listing)
• Proper conversion tracking (TrackBee/ wetracked)
• Budget tiering: start lean, collect clean data