This SOP outlines a clear, repeatable process for scaling a Shopify dropshipping store using Google Ads - specifically leveraging PMax campaigns.

🎥 Video Explanation:

https://www.youtube.com/watch?v=wLTUUQbJKHw

✅ Step 1: Initial Setup & Launch

Objective: Launch a foundational campaign with enough budget and structure for Google’s algorithm to optimize effectively.

• Campaign Type:

  Start with 1 PMax campaign. Alternatively, use Smart Shopping if still available.

• Products:

  Include all products in this campaign. No need to split into multiple campaigns initially.

• Budget:

  Set a minimum of €40-€50/day. This ensures sufficient data generation.

• Settings:

  Avoid setting a ROAS target or bid strategy adjustments during the learning phase.

Key Principle: Let the system learn. One campaign, wide reach, adequate budget.

✅ Step 2: Early-Stage Scaling (0-€150/day)

Objective: Capitalize on early success signals (sales or positive ROAS) by increasing budget rapidly but responsibly.

• If the campaign starts generating consistent sales or is breaking even, increase the budget aggressively:
  • Example: €50 → €100 → €150 within a few days.
• Avoid making major changes to campaign structure or creatives at this stage.

Rule of Thumb: If it's working, fuel it early while keeping things stable.

✅ Step 3: Mid-Stage Scaling (€150-€500/day)

Objective: Maintain campaign efficiency while scaling more gradually.